Episodes
The Kid from Seattle
Seven million Pepsi Points to win a fighter jet? It should have been impossible. But 20-year-old John Leonard sees the ad in 1995 — and finds a loophole.
Let's Make a Deal
John and Todd perfect their scheme. They send in their Pepsi Points and their check, and wait. The Pepsi executives scramble, and the lawyers descend.
The Bad News Bears
The Pentagon has to issue a statement. Scammers start to circle. To win this case, John needs to go to trial in the court of public opinion.
Landing the Plane
Interviewees recall a 1992 campaign in the Philippines that went so awry, it led to riots and deaths. In 1999, John's court battle reaches a conclusion.
Cast
John Leonard
Self - The Kid with the Idea
Michael Patti
Self - Former Creative Director
Todd Hoffman
Self - The Investor
Brian Swette
Self - Form CMO - Pepsi
Linda Leonard
Self - John's Mom
Jeff Mordos
Self - Former COO - Pepsi's Ad Agency
Michael Davis
John Leonard
Jason Fielders
Todd Hoffman
Crew
Andrew Fried
Executive Producer
Nick Boak
Executive Producer
Jordan Wynn
Executive Producer
Theo James
Executive Producer
Sarina Roma
Executive Producer
Andrew Renzi
Executive Producer
Dane Lillegard
Executive Producer
Andrew Corkin
Executive Producer
Ed Greene
Editor
Wyatt Rogowski
Editor
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