The Secret of Selling the Negro — Queye TV

Documentary

The Secret of Selling the Negro

1954

0:21

★ 6

🇺🇸

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Cast

Robert Trout

Self - Host

Crew

Wayne A Langston

Director

John W Brix

Production Assistant

Ray Soitz

Cinematography

Nick Mack

Set Designer

George De Decker

Art Direction

Rita Gleason

Makeup & Hair

Marvin L. Bailey

Editor

Florence Westcott

Makeup & Hair

Joseph G. Betzer

Producer

Harry W. Lange

Producer

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