Queye TV L'Âge d'or de la pub
Documentary
History
L'Âge d'or de la pub
2023
★ 6.5
🇫🇷
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Cast

Thierry Ardisson

Self

William Leymergie

Self (archive footage)

Alex Métayer

Self (archive footage)

Jacques Duby

Self (archive footage)

François Berléand

Self (archive footage)

Jean Becker

Self (archive footage)

Lucas Mongenie

Self (archive footage)

Maurice Lévy

Self (archive footage)

Marie-Pierre Casey

Self (archive footage)

Guillaume Gallienne

Self (archive footage)

Crew

Thierry Ardisson

Writer

Thierry Ardisson

Idea

David Monceau

Sound Mixer

Margaux Descombes

Production Assistant

Sébastien Gallet

Post-Production Manager

Cédric Depaepe

Assistant Editor

Matthieu Jaubert

Editor

Marie-Adélaïde d'Espinose de Lacaillerie

Assistant Editor

Firouze Mahmoudi

Documentation & Support

Stéphane Azouze-Cardin

Color Grading

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